I haven’t met a product leader at a SaaS business who didn’t obsess about customer retention. Customer Success leaders - by definition - also care deeply. But how do product leaders and teams confidently know what user behaviors truly lead to consistently high rates of retention and what they can do to maximize retention potential and minimize retention risk?

This article is not generically about how to use data to make better product decisions. All good product teams look at product data (in some way) and use it to help make prioritization decisions, to better understand user behavior, and to…

Marc Caltabiano

Marc has led product orgs at three start-ups to successful exits and two large enterprises, across B2B/B2C SaaS, digital media, travel, fintech, and edtech

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